SHINHAN BANK

On 7 Feb 2025, Shinhan Bank (CEO Jeong Sang-hyeok) announced singer and actor Cha Eun-Woo as its new brand ambassador. A Shinhan Bank representative stated, "Starting with this campaign, we aim to promote various customer-centric financial services with Cha Eunwoo, strengthening our positive brand image." The bank also highlighted its plans to share a message of growth and innovation with Cha Eunwoo, who is widely admired across all generations for his continuous challenges across different fields. On February 11, coinciding with the launch of the SOL Group Savings Account Service, Shinhan Bank will release a video ad showcasing Cha Eunwoo’s trendy appeal. In the ad, he will portray multiple characters participating in various gatherings—family, pet owners, tennis, and wine clubs—aligning with the campaign’s concept: "A Handsome Savings Account for Well-Gathered Groups."

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Check out Eun Woo's super cute transformations to various characters in all the CFs in the playlist below: