“K-Clean Beauty brand Abib has officially named #CHAEUNWOO,  as its new Global Ambassador. Abib’s philosophy of “the power of simplicity and the aesthetics of subtraction” resonates seamlessly with Cha Eunwoo’s sophisticated elegance and worldwide popularity, amplifying the brand’s presence across international markets. ABIB commented that “As a brand ambassador, Cha Eunwoo embodies global appeal with his striking visuals and international recognition. Actively working across the entertainment industry, with a diverse portfolio spanning television dramas and music releases, he is considered one of the top global artists of his generation. His refined yet understated charm aligns perfectly with Abib’s brand identity, making him the ideal representative on the world stage.”