Marithé François Girbaud selected actor and singer Cha Eunwoo as the new face of the brand and unveiled their first campaign photos in March 2025, in collaboration with Vogue Korea. In the released photos, Cha Eunwoo perfectly embodies the concept of "A Portrait of Modern," showcasing a bold yet romantic, serene yet charismatic gaze as he dons the Marithé François Girbaud 25 Spring Collection. Against a stylish blue backdrop, he evokes a mysterious mood while displaying his elegant yet unique charm. Marithé François Girbaud commented that Cha Eunwoo’s appearance marks the beginning of their new chapter as the brand’s face. Exuding an aura reminiscent of a scene from a film, Cha Eunwoo paired the brand’s signature classic logo T-shirt with low denim set-ups, creating a distinctive personal style. With an intense yet graceful gaze, he looked into the camera, presenting an artistic presence as if time itself had stopped. Cha Eunwoo was said to have impressed the crew with his diverse poses, effortlessly capturing attention in every shot. 

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